Tel Aviv and New York based commercial and music video director, Roy Raz studied cinema at Tel Aviv University from 2000-2004. Prior to directing, he worked as an Executive Producer for McCann Movies Israel, in their commercial production department.

Since 2010 he has been directing and has made a name for himself. He has shot for big talents, like Jennifer hudson, Gal Gadot, designer Jean Paul Gaultier, dancer Dita Von Teese and more as well. Roy is signed by several agencies through out the world. His unique approach to food, innovative techniques and whimsical storytelling in those food related spots makes him a triple threat.