avide Bedoni is an italian director who likes to create poetry out of the abstract, combining his passion for narrative cinema with the devotion to visual arts.

With a strong background in art history, he puts on his videos a twist of creativity, always in search of unexpected solutions to create visual effects. During his first years of career he worked as art director for fashion brands, as well as being graphic designer. As soon as he started directing videos he has collaborated with many luxury brands like Gucci, Armani, Etro, Tod’s and others. He continues his research on fascination and beauty through his work as writer and graphic artist.