McVitie's - The Original_Demo Only

Always mimicked but never equaled, McVitie’s the Original will conquer you all through its epic journey, from the baking process to the final product and every phase in between. 

Set in a factory, the whole film is dominated by strong contrasts that draw attention to the biscuit itself: between light and shadows; the beige of the dough and the red neon colors that give an industrial look to the mise-en-scene; the warm orange brick walls and the cool-almost-blue feel of the steel typical of the fabric setting. 

Every frame is dynamic thanks to the employment of the motion control robot, wide-angle lenses and the camera never being static. This greater sense of movement makes the film feel more immersive and the audience more connected to the brand.