McDonald's MySelection 2025 - Speck & Salsa Radicchio e Mela (Demo Only)

McDonald’s My Selection 2025 campaign is out! Iconic as ever, McDonald’s lives up to its expectations with two new burgers: Asiago DOP and bacon, and speck with a radicchio and apple sauce. 

A common thread exists in all My Selection films: black backgrounds, dynamic camera movements, and strong contrasts between light and dark. Making every single ingredient stand out, director Jacek Szymanski blends them out in the same aesthetics of the previous years, but still creates new interesting frames able to capture the audience’s attention and the freshness of the products.