McDonald's Chicken Creation 2024 - Director's Cut (Demo only)

How do you keep outdoing Chicken Creation when it’s already perfect? By adding simple but genuine ingredients like pecorino romano and artichokes (and a little bit of camera magic as well 🎥) 

Discover the new McDonald’s McChicken Creation 2024 in collaboration with GialloZafferano. 

The film recalls the last chicken creation campaign, keeping intact the same tone and playful mood of the project, but combining old and new with the same level of creativity and technical achievement that make director Jacek Szymanski stand out.

Director:

Food Stylist: Sara Costa