Lux Glow (Demo Only)

In a setting completely dominated by pastel pink, demo director and DoP Diana Borinato is able to convey, with relatively simple but effective shots, the brand’s message: pollution, sun and the general environment can ruin your skin, but Lux is ready to make it glow again with its body wash. 

An egg appears on the screen, with a smooth and clean shell at first, but gradually tarnished by brown spots. A single drop of the brand’s essence brings back the egg to its beautiful original state, resembling the model's skin.